Sunday Brunch on Wheels
20 January 2013
The latest craze on the West Coast and a long
beloved late night snack haven at my alma mater, food trucks have
reinvented the term fast food. Drive-in, drive-thru, how about
drive-to? Food trucks drive to where the people are and set up shop
right where they decide to park.
Disney decided to join the bandwagon in order to
better serve their guests, by capitalizing on the purpose of a food
truck: bring food to the people. Disney's Art of Animation Resort is
approaching its one year anniversary in about 4 months, and thanks
to those ever persistent and ever present survey people dressed in
white and armed with laptops and tablets, the resort learned one of
the major concerns with guests staying at the resort. For those
staying in the Little Mermaid section, they have the longest walk to
the resort's
Landscape of Flavors food court. While not a terribly long
journey, it is a bit of a hike for hungry guests yearning for a late
night snack or eager to start their day of park hopping.
The Little Mermaid section of Disney's Art of Animation Resort
In response to guest feedback, the resort cast
fashioned one of the service golf carts into a food truck and parked
it right by the entrance of the main walkway into the Mermaid
section. My friends and I were visiting the resort for breakfast and
discovered the food truck as we explored the resort. We learned it
was actually their first day of testing.
The Food Truck was parked at the yellow star and Food Court is
located at the green triangle.
Image from Alex M.
Meals on wheels
Image from Alex M.
Offering continental breakfast selections, the food
truck was a nice way to get some quick breakfast and head back to a
Mermaid room or have a quick bite on the way to the main food court.
The truck sold treats such as fresh fruit, pastries, and chips. An
ice filled cooler kept cold foods cold and a table set up nearby
held containers for hot beverages. In retrospect, I realize I
neglected to ask if I could refill my resort mug at this food truck.
I haven't been to the resort since, so I do not know if this cart is
still in operation or if the cast found it worthwhile. Though all in
all, I am always glad to see that Disney makes such efforts to not
only gather feedback from their guests but also respond to them
appropriately.
No cash? No problem! This cast member had a handy credit card reader
and a receipt printer on her side!