Alice is the main character in Alice in Wonderland. She can also be found in comic books, the straight to DVD Enchanted Tea Party, House of Mouse, the video games Kingdom Hearts, Mickey Mousecapade, and Alice in Wonderland. Alice is from Oxford, UK. When she falls through a rabbit hole she finds herself in the enchanted Wonderland.

Alice only has an older sister, whose name isn't said in the film. She has many allies on her side including the Cheshire Cat, The Caterpillar, Mad Hatter, White Rabbit, Tweedle Dee and Tweedle Dum, along with many others throughout her video game advenutres. Her enemies are the Card Soldiers and The Queen of Hearts.

Alice has a very old fashioned English look about her; she wears a simple baby blue dress with a white apron, a black ribbon in her hair, white stockings, and black shoes. Although in the Tim Burton version she has a few different outfits throughout the film.

Alice has been voiced by a few actresses over the years. During the animated film she was voiced by Kathryn Beaumont, who also voiced Wendy in Peter Pan. She was also voiced by Hynden Walch, Mika Doi, and Kat Cressida. She was animated by Ollie Johnston, Ward Kimball, Glen Keane, and Marc Davis.

Alice can be found in Disney parks around the World. She can often be found with the Mad Hatter. She has her own attraction in Disneyland and be found in various parades, and other nighttime spectaculars in Walt Disney World and Disneyland.